Thank you for visiting www.highschoolclub.com ("HIGHSCHOOLCLUB")! HIGHSCHOOLCLUB is strongly committed to protecting your privacy. The purpose of this privacy policy is to inform HIGHSCHOOLCLUB users what information we collect and how and why we use information that we collect from such persons. HIGHSCHOOLCLUB is a website owned and operated by 360 Youth, LLC. 360 Youth, LLC is a subsidiary of Alloy, Inc. ("Alloy"), a publicly traded company (NASDAQ: ALOY).

Using the HIGHSCHOOLCLUB website, students can enter information about themselves and access information about other persons who have joined HIGHSCHOOLCLUB. The website also gives members the ability to share certain content with each other, such as digital photos they upload to the system. HIGHSCHOOLCLUB may, from time to time, continue to add additional features that are entertaining and useful for its members or remove or delete features that HIGHSCHOOLCLUB feels are no longer necessary or desirable, in HIGHSCHOOLCLUB's sole discretion.

This notice explains our online information collection and use practices and the choices you can make about the way we use and share such information. Please take the time to read and understand this policy so that you can understand how we use your personal information. Please note that our online information collection and use practices may differ from our practices regarding information obtained offline.

Every person that registers for HIGHSCHOOLCLUB is required to provide certain information, including his or her valid e-mail address. In addition, all members are required to provide their first and last names. Please note that HIGHSCHOOLCLUB's use of school names may be without permission or without authorization from, associated with or sponsored by the schools. We require people to enter their birthday as well, so that we have the ability to tailor additional content for our members. Finally, we require members to select a password to ensure that only the person who registered can control their personal information. You can view or change your information at any time by adjusting your profile settings.

In addition to the required registration information, you may provide additional information about yourself or others, such as photos, favorite movies, dating status, and more. HIGHSCHOOLCLUB may allow you to post this information so that we can make it available to other members who wish to learn more about you and to personalize HIGHSCHOOLCLUB, subject to your expressed preferences. We also use this information to better understand our members. Providing this information enhances the HIGHSCHOOLCLUB service for both you and other members, but doing so is completely optional. For example, you might submit a friend's name and e-mail address in your profile. The types of personally identifiable information that may be collected about other people at these pages may include: recipient's name, address, age, date of birth, grade level, e-mail address, sex and telephone number.

You should also be aware that you may reveal other personal information while communicating on other areas of the HIGHSCHOOLCLUB website, such as while participating in discussions on message boards and/or posting information on blogs. This information, in turn, might be viewed by other users or visitors to the HIGHSCHOOLCLUB.

We also may collect certain non-personally identifiable information (i.e. generic information that does not identify you personally) when you visit any of our web pages such as the type of browser you are using (e.g., Netscape, Internet Explorer), the type of operating system you are using,(e.g., Windows '98 or Mac OS), the IP address you are using to connect to HIGHSCHOOLCLUB and the domain name of your Internet service provider (e.g., America Online or Earthlink).

Please note that, excluding your password, information that you provide us with may be viewed by other HIGHSCHOOLCLUB members on our web pages. Although you may limit who has access to your information (such as changing your privacy settings so that your profile is restricted to those HIGHSCHOOLCLUB users who join as a member of your school), we recommend not posting any information that you may consider private, sensitive or that you don't want other people to know. PLEASE NOTE THAT, REGARDLESS OF WHAT PERSONAL INFORMATION YOU CHOOSE TO INCLUDE IN YOUR PROFILE, OR WHAT LEVEL OF SHARING YOU CHOOSE, CERTAIN INFORMATION ABOUT EACH HIGHSCHOOLCLUB USER (FIRST AND LAST NAME, HIGHSCHOOLCLUB SCREEN NAME AND SCHOOL) WILL BE INCLUDED IN THAT USER'S "PUBLIC PROFILE," WHICH IS A TRUNCATED VERSION OF A HIGHSCHOOLCLUB PROFILE.

We will use the personal information you provide online for the purpose(s) you have submitted. Examples of us using your personal information for the purpose(s) submitted include if you have won a contest, sending to you an email notification that you have won. In addition, we may send to you an e-mail offering products or services which we think you may be interested in or to ask you to participate in a survey. We do not consider any companies that are within our "family" of companies to be "third parties" for purposes of this policy. Thus, we may also share personal information provided online with companies affiliated with or owned directly or indirectly by Alloy. Any of these companies may use and further share this information in the same ways we do. However, if we pass on personal information to a family company, we require that it protect such information in a manner that is consistent with this policy and your expressed preferences. For example, a family company may send to you an e-mail regarding special merchandise offers and announcements about products or services that it thinks might be of interest to you. A family company may also contact you offline.. If you want to opt-out from our (or a family company) using the personal information you provided in these ways, please [CONTACT US].

You may update or remove from our database any information you provide us at any time. However, complete removal of certain information (such as your name, e-mail address or password) requires canceling your membership to HIGHSCHOOLCLUB. We provide links to manage your information on your profile. To view your profile or cancel your HIGHSCHOOLCLUB membership, login to HIGHSCHOOLCLUB and click on "My Page" in the navigation.

How We Share Your Personal Information.

We will not share with third parties the personal information you provide except (a) if it is for the purpose(s) you provided it; (b) with your consent; (c) as may be required by law or as we think necessary to protect our company or others from injury (e.g. in response to a court order or subpoena, in response to a law enforcement agency request or when we believe that someone is causing (or about to cause) injury to or interference with the rights or property of another); (d) with other persons or companies with whom we contract to carry out internal site operations or our business activities (for example, sending out a product or a promotional item that you have requested on HIGHSCHOOLCLUB); and/or (e) notifying you when we make material changes to one of our subscriber agreements or this policy. Examples of us sharing your personal information for the purposes submitted are if you request information regarding financial aid, we may provide the information provided to a third party lender so that they can send to you directly the information you requested or if you enter a contest or sweepstakes sponsored by a third party, we may forward your information to such third party. We will seek to obtain your consent at the place where the information is collected either by an "opt-in" or "opt-out" method, or by other means (such as sending to you an e-mail). As stated above, we do not consider any companies that are within our "family" of companies to be "third parties" for purposes of this policy and may also share personal information provided online with companies affiliated with or owned directly or indirectly by Alloy. Any of these companies may use and further share this information in the same ways we do. However, if we pass on personal information to a family company, we require that it protect such information in a manner that is consistent with this policy. If you want us to stop sharing your personal information among Alloy-owned companies, please [CONTACT US].

Additionally, with your consent, we may share the personal information you provide online with companies not affiliated with us (i.e. third party companies) who are interested in marketing their products or services to you or in asking you questions, both online and offline. We will seek to obtain your consent either by an "opt-in" or "opt-out" method, or by other means (such as sending to you an e-mail). Companies with whom we might share your personal information may include consumer products, telecom, financial, military, market research, entertainment, and educational services companies and their third party service providers. If you want us to stop sharing your personal information with these companies, please [CONTACT US]. If you consent to receiving communications from non-affiliated companies, you may need to communicate with them directly if you later decide that you no longer wish to receive their communications or if you wish to change any data you provided online. In this instance, any changes or amendments to your personal information must be given directly to each company who communicates with you as these changes, amendments and/or deletions will not be exchanged between us and non-affiliated companies.

If we do share personal information with a non-affiliated company, to the extent practical, we require that they protect such information in a manner that is consistent with this policy. We cannot, however, guarantee how these non-affiliated companies will use your personal information.

Use and Disclosure of Anonymous Information.

We sometimes use the non-personally identifiable information that we collect to improve the design and content of our site and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze how our site is used, as well as to offer you products, programs or services. Sometimes we share aggregate information with others, including affiliated companies and non-affiliated companies.

Users that no longer wish to receive our weekly email updates or other email notifications, you may opt-out of receiving these communications by [CONTACTING US].

HIGHSCHOOLCLUB contains links to other websites, including links that are placed there by HIGHSCHOOLCLUB (such as third-party advertisements), as well as by other HIGHSCHOOLCLUB members. Please be aware that HIGHSCHOOLCLUB is not responsible for the privacy practices of any other website. We encourage all members and other users of the HIGHSCHOOLCLUB website to be aware of when they leave our website, and to read the privacy policies of each and every website that collects personally identifiable information. This privacy policy applies solely to information collected by HIGHSCHOOLCLUB through the HIGHSCHOOLCLUB website.

We may offer e-mail services, contests, sweepstakes, or promotions that are sponsored by or co-sponsored with non-affiliated companies. Based on our agreement with them, these third parties may obtain personally identifiable information that site visitors voluntarily submit to participate in the contest, sweepstakes, or promotion. We have no control over the use of this information by these companies.

To enhance your online experience with us, many of our web pages use "cookies." Cookies are text files placed on your hard disk by our web server to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other personally identifiable information unless you choose to provide this information to us. However, once you choose to provide the personally identifiable information, this information may be linked to the data stored in the cookie. Cookies cannot be used to run programs or deliver viruses to your computer.

We use cookies as a convenience feature to save you time, to understand how our site is used, and to improve the content and offerings on our site. For example, we may use cookies to personalize your experience at our web pages or recall your specific information on subsequent visits (e.g. to recognize you by name when you return to our site). We also may use cookies to offer you products, programs or services. You can opt to have your browser reject cookies. If you do that, you may need to re-register with us every time you visit our site in order to participate in certain promotions and other stuff. You should also know that companies that advertise on our web site (and their agents) might use their own cookies. This policy does not cover how these companies use their cookies.

As you use the Internet, a trail of electronic information is left at each web site you visit. This information, which is sometimes referred to as "Clickstream Data," can be collected and stored by a web site's server. Clickstream Data can tell us the type of computer and browsing software you use and the address of the web site from which you linked to HIGHSCHOOLCLUB. We may use Clickstream Data as a form of non-personally identifiable information to anonymously determine how much time visitors spend on each page of HIGHSCHOOLCLUB, how visitors navigate throughout HIGHSCHOOLCLUB and how we may tailor our web pages to better meet the needs of visitors. This information will only be used to improve our site. Any collection or use of Clickstream Data will be anonymous and aggregate.

From time to time we may supplement information you give us with information from other sources, such as information validating your address. Thus, information we obtain through HIGHSCHOOLCLUB may be intermingled with and used in conjunction with information obtained through sources other than HIGHSCHOOLCLUB, including both offline and online sources.

We may, from time to time, make chat rooms, forums, message boards, blogs, newsgroups and other community tools available to you. Please remember that any information that is disclosed in these areas becomes public information for other users to view and for us to use. For example, from time to time, we may use the content you write (including your name or screen name if you post it) for promotional purposes, in e-mail newsletters or elsewhere, and by using HIGHSCHOOLCLUB and/or these chat rooms, forums, message boards, news groups, and other community tools, you agree that we may do so. You should exercise caution when deciding to disclose your personal information in these areas, since anyone - not just us - may use publicly posted information.

We believe we have in place the appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security and correctly use the information we collect online as well as offline. Whenever personal information is passed on to non-affiliated companies, to the extent practical, we require that they also have in place the appropriate safeguards. We cannot, however, guarantee that they do so.

If you are visiting HIGHSCHOOLCLUB from a location outside of the United States, your connection will be through and to servers located in the United States and all information you provide will be processed and securely maintained in our web servers and internal systems located within the United States. IN ADDITION, IF YOU ARE LOCATED OUTSIDE THE UNITED STATES, YOU SHOULD NOTE THAT YOUR INFORMATION WILL BE TRANSFERRED TO THE UNITED STATES, THE LAWS OF WHICH MAY BE DEEMED BY OTHER COUNTRIES TO HAVE INADEQUATE DATA PROTECTION (see, for example, European Union Directive 95/46/EC of 24 October 1995, a copy of which can be found here). Members and other users of HIGHSCHOOLCLUB located in countries outside of the United States of America who submit personal information do thereby consent to the general use of such information as provided in this privacy policy and to the transfer of that information to and/or storage of the information in the United States of America. This policy and our legal obligations are subject to the laws of the State of New York and the United States of America, regardless of the location of any user. Any claims or complaints must be filed in the United States of America in the State of New York.

How You Can Access or Correct Your Personal Information.

For instructions on how you can access the personally identifiable information that we have collected about you online, or how to correct any errors in such information, please [CONTACT US].

To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.

Our site will not knowingly accept personal information from anyone under 13 years old in violation of applicable laws. If you believe that your child under 13 has gained access to our site without your permission, please [CONTACT US]. We have taken commercially reasonable steps to restrict use of this site to those who are at least 13 years old. We do not market products or services for purchase by children and all children's products or services we market are for purchase by adults only, or with adult permission.

The personal information you provide is considered a company asset and may be included among transferred assets if Alloy or any or all of its subsidiaries or affiliates or any of their assets is ever acquired by a third party.

Changes to this Policy.

Because our business needs may change over time, we reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. If at any time in the future we plan to use your personally identifiable information in a way that differs from this policy, we will revise this policy as appropriate. Your continued use of our HIGHSCHOOLCLUB following the posting of any changes to this policy means you accept such changes. This policy is effective as of November 26, 2007.

If you have any questions or concerns about this privacy policy you may [CONTACT US] or write to the following address: